Father in the journey of growing isa companion and guardian
Issues we are facing
Absence of care
China's rapid economic growth led to fast-paced society and high pressure, determined the insufficient parental care on the children's education in this generation. Even if some parents are willing to relinquish career for full-time care, they usually choose to buy supplementary tutoring services for children due to the constraints of their own foreign language ability.
Absence of context
Native speakers were grown up in a mother tongue dominant environment and the language skill was built in a natural manner; however, in China, kids have very limited practice either through the school course or family education. Therefore, Chinese students are more mechanical learning, which is difficult to cultivate a good sense of foreign language.
Absence of personality
The classes in Chinese schools generally having large size, and teachers are only able to maintain one single teaching schedule which can hardly deal with the situation of all. In such a context, it has resulted to significant dispersion on students' proficiency to a same teaching task, for example, some students lose their desire of learning, while the other part of the students loss their confidence.
Absence of cognition
Strengthening memory leads to a strong sense of presentational thought but lack of cognition. At present, English teaching is Chinese thinking orientated, which is characterized with an interpretational method that strengthen the study of words, sentences and grammar, but neglects the ability of practical application. As a consequence, our children's practical ability especially speaking and writing, is extremely limited, after 12 years of school learning, let alone thinking and communicating at logical or cultural level.
Limitation on technology
There are thousands of English learning apps, yet the interactive form is still limited within judgment, selection, filling, or at most adds up with electronic textbook, or automatic pronunciation scoring. Can we have some innovation and imagination?
Lack of practice
Spare the discussion on the irrationality if someone has not been abroad, never met a foreigner, or has no foreign kid friend after 12 years of English studying.
What is Yingyu88?
Integrated English tutoring services
"Yingyu88" is a vertical integrated service focused on K12 English learning. We are committed to bring the family care and learning pleasure back to the English learning, seeking best practice of solving the conflict between pleasant learning and school scoring, and leaving children a beautiful memory on the learning age while acquiring solid linguistic ability.
Help kids (especially Grade 1 & 2) to raise the school English achievement and build the self-confidence, through our services, including syllabus synchronization, virtual context simulation, weakness reinforcement.
Under the premise of following the school syllabus and teaching agenda, extending knowledge by recommended supplementary listening, reading, dialogue games. Frontier technologies will be gradually introduced to assist this goal.
A simulative training serves as the preparation to our field tour. It will contains several virtual scenes corresponding to real scenes in the destination country, and will be helpful to build prerequisite skills for the incoming tour and eliminate anxiety to the new land.
Field Ed-Tour opens the last gate to English world with the form of parent-kids tour group to the destination country, by attending excited programs including local school short-term courses, local customs and community life experiencing, and eventually fledging his/her bilingual skills.
Philosophy of Yingyu88
Love and accompany, everyone is Yingyu88!
"Yingyu88" is an exploration for the best practice of early age English Learning. Care of family, pleasure of learning, and joy of achievements will be unified through our products and services, and eventually change the impression of boring and insipid on English learning.
Parents, especially fathers, should participate in children's study, providing accompany more than supervision, to eliminate children's fear of foreign language learning in a harmonious atmosphere.
We face up to the world flooded with animations and games. If English learning cannot be happier, how can we capture children's attention?
We embrace the concept of "Button free" design and advocate a retrieve to the natural approach for human interacts, and yield the technological intelligence to assistant position.
Our tutoring and touring services have mutual synergy to strengthen the effect of language study by combining the repeated practice in virtual context with the experience of field tour.
Children are nurtured by affable teachers with fixed arrangement. Every child is treated with personal care regardless to his or her current ability grade.
Our mission is to cultivate thoughtful people with excellent linguistic and communicative skills, rather than training parrots.
A specially designed and developed platform that is foreign language tutoring orientated, embedded with frontier technologies such as Virtual Reality, gamification design, Artificial Intelligence.
Tutoring is delivered by fixed teachers who were carefully selected with qualification and teaching experience from native English speaking country, while the syllabus synchronize with Chinese official outline.
We aim to build a community to share experience and guidance in helping children's English learning, for parents especially fathers who concern about children's learning and growing.
An innovative online community pioneered sino-overseas kids pairing and communicating to promote cultural exchanges, inspired by Jack Yun Ma's experience of accepting help on English learning from his Australian friend.
Features of Yingyu88
"Yingyu88" originates from a technology-oriented project, but gradually discovered the connotation and importance of human nature. Combined with the project founder's personal experience, we strive to integrate parental especially father's care into the project in order to improve the situation of parenting education in China.
Evolution of "Yingyu88" Project
Imady was inspired by the product concept of "Interactive Performing Platform" and the enthusiasm to the forefront technologies including VR, Motion Recognition, AI Motion Control. This venturing project experienced up and down during 7 years and the result can't be simply concluded as "success" or "failure". Researches and experiments were taken along the journey of developing better products and seeking the right commercialization model. The product design was kept evolving from "interactive performance" to "Interactive cartoon", and now "Yingyu88" (English Papa), with synthetic consideration of our technical strength, upstream and downstream technology maturity, devices penetration, market hot topic migration, and so on.